Step 1) An overview of the basic original Facebook algorithm
Edge, affinity, weight, and time
Edge–think of edge as a post on Facebook (your content of the post) Every time you are creating a post, you are creating a new edge.
Affinity is the relationship between the user and the edge creator
Weight measures the popularity, like a ton of comments or shares.
Time is how old the post is. The older the post, the less it will be seen
Step 2) Comment, like, and share
The golden rule of Facebook edge rank. The more you engage in other people's content, the more your content will be seen by others.
Step 3) Private messages
Messages between two people will cause Facebook to show your content to the people you have private messages with.
Step 4) Ask Questions
Use topics that are trending or controversial, or even questions that you want to know the answer to.
Step 5) Identify your post type
Which types of posts get you the best engagement? Pictures, texts, questions, links, videos, etc…
Step 6) Revive old status updates
When you comment on an old status, you can bring them back to life and recirculate them into the newsfeed.
Step 7) The best time of day to post
Review past posts and find out what time of day gets the best engagement.
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