So, how do you get more engagement on Facebook?
Facebook business pages are hard to get engagement unless you are running paid ads. It's easier to get engagement on your Facebook wall.
So, how to get more engagement on your Facebook wall? Or any social media site really…
1) Engage with Others:
Yes, give and take works everywhere and they work better on social media! Just scroll down your news feed and engage as much as possible. I usually do this for 20 minutes in the morning and 20 minutes at night. You don't need to be on Facebook all day. But, whenever you’re online, try to engage with others. Every small thing you do on other pages/posts will add up. When you engage on other people's posts, they will do the same for you. It's called social media for a reason…you need to be social. (LOL) Not just liking posts but leaving a comment that will start a conversation or get a return response. Go around and give love to people. And yes, this helps increase your engagement!
2) Expand your Network:
Expand your network daily. Wondering how to expand your network? You can follow up to 5000 people on Facebook and have 5000 friends. Just follow 10-20 new people a day in your niche. You can find them on any page in your niche on Facebook. You can search for pages in your niche if you don't know of any off hand.
3) Create Interesting Posts:
Interesting posts? How do you do that? Pique interest about your business/products. But, don’t give them the links or product information in your posts. Create interest by showing them results of using your product or business. But, keep your product information secret. Make the person ask for information about your product or service. It's all about creating curiosity around what you are doing. You also don't want your wall to look like a sales ad. You want to put up lifestyle posts, personality posts, and inspiration as well.
4) Provide Value:
Give value through your posts. What’s value? Create some posts with tips and tricks, but don't give away the whole farm, and also just enough information to get people coming back to want more. Keep your posts generic. You can give value through a blog post, a recorded video, a live video, a live audio, or even through the text of a post.
5) Don’t Over-explain:
In the posts you create, you over-explain your products or its ingredients. Don’t talk about the scientific things about your products. You know what? No one cares about them. . Just tell them what you can do to help them. People always think how it can help me. It's not about you it's about them…what can you do for them? What problem can you solve for them? This requires actually getting to know your audience and what their problems are.
You can also ask questions….
What are you challenges with in business?
What is your challenge with losing the weight?
What is your biggest skin challenge?
Testimonials also work…
Look at the results I got…
Look what happened when they did this…
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