If you read that and thought, “Awesome! Just what I need! One sentence and my life will change!” or anything close to that. Congrats!!! You're doing it all wrong!
This puts you in the same category of everyone still in pursuit of the “Easy Button” to rolling around in a giant lake of money like in the movies.
There truly is one single 27-word sentence that sums up the entirety of influence.
I'll tell you what it is…
But here's the thing, you just can't come out and say this sentence (or write this sentence) and expect people to drop everything and worship you for having the grace to enter their miserable lives.
This one sentence is EVERYTHING you will ever need…but, if you're thinking that just one sentence ever written that will make people bend over backwards for you, it won't matter. It won't do you any good.
It WILL benefit everyone else, but YOU will be left out in the cold still looking for a way to “take control” over other people.
There is an easy test to see if you are ready for this sentence.
Ask yourself these 3 questions and answer them honestly…
Question 1.) Do you ever feel motivated to post things on social media about how much more intelligent you are to feel that no one appreciates you for being so smart?
Question 2.) Outside this one sentence you are wanting access to, do you think you know everything?
Question 3.) Do you believe the best to get people to do what you want is to conquer them?
Literally, if you answered “maybe” or “yes” to any of the above questions, then I can tell you the sentence and it will mean nothing to you…absolutely NOTHING.
“People will do anything for those who encourage their dreams, justify their failures, allay their fears confirm their suspicions, and help them throw rocks at their enemies.”
Here's the thing…YOU Actually have to know how to find out what those dreams, failures, fears, suspicions, and enemies are.
None of it has to do with you.
You are nothing to the people you are trying to influence, unless you can somehow aid or abet these lifelong preoccupations and passions that are bigger, more pressing, more real, and more up-close-and-personal than you will ever be.
Nine times out of ten, most of the people you are talking to have never objectively figured out their primary concerns.
They may dream about retiring to some exotic island. They may lament the fact that they dropped out of college and never got their degree. They may be afraid of inflation or the collapse of foreign markets. They may be suspicious that the FDA isn't really on their side. They may wish they could get back at their employer for not appreciating them enough.
What would happen if someone came along and stroked those feeling exactly the way they wanted?
Yes, you should retire to an exotic island. That would be completely amazing wouldn't it? Imagine what that would be like…”
“You know, you should have finished college and gotten your degree, but it wasn't as cut and dry as everyone said it was going to be, was it? You had no way of knowing how hard it would be to juggle two jobs, a full course load,
AND try to actually sleep and maintain your sanity.”
“If you've been anxious about your investments in foreign markets, I have great news! Thanks to this new executive action, there's no reason to worry – and you might even profit!”
“Did you know that the FDA reversed its position on eggs three times in the last decade…and each time the egg lobby made more money off consumers, while your cholesterol level burst through the roof in the process? It's true.”
Your boss is out of touch, isn't he/ He has no idea how to run this company without you and you both know it, But you're smart enough to take advantage of it. You owe it to yourself to learn about…”
These are the types of things people are actively hoping someone shows up and says to them.
The kinds of things that their best friends and closest family members say to them (minus the agenda of getting them to buy something, naturally). That's what makes them close. They know what the dream, doubt, or fear is…and they know exactly what the person wants to hear to stroke that feeling.
Are you a good friend to your customers?
You can be. Get the book HERE